Published: 14.10.2026
The .agency extension shows that a company provides services to clients rather than selling products. That makes it useful for marketing firms, consultants, recruiters and any business that acts on behalf of others. Check whether your name in .agency is free with the availability form that appears under this paragraph.
Check if a .agency domain is available .agency Check
A short history
.agency was launched in the 2010s as one of the generic extensions, created to give service firms a name that describes their work. The word has long been used for companies that arrange, represent or produce things for clients, and the zone gave those firms a new address format. Many advertising and design firms adopted it early.
Who runs it
The registry for .agency operates under a contract with ICANN and keeps the database of names for the zone. Registrars sell names to customers and handle orders, renewals and changes to DNS. As with other generic zones, the registry publishes its own rules, and these should be checked before you buy a name.
Rules in practice
- Open zone: available to any company or person who wants a name in it.
- Length and characters: no more than 63 characters, with letters, digits and hyphens.
- Client portals: a portal can sit on a subdomain of your main name, with its own login area.
- Renewal: keep renewals automated, since a service firm depends on its address for every enquiry.
Who uses .agency
- Advertising, public relations and social media agencies.
- Web and design studios that offer services to clients.
- Recruitment, translation and staffing firms.
- Consultants, property and travel businesses that act for others.
Strengths
- The ending tells prospective clients that the firm offers services, which can save time in the first conversation.
- It works well for a company that represents several specialists under one brand.
- The name is also easy to put on proposals, presentations and invoices.
Things to keep in mind
- Many freelancers use the word, so the name needs a distinctive part to stand out.
- A business that sells products may find the ending misleading.
- Clients may expect the site to show case studies and team profiles, so plan that content early.
- Check trademarks for the agency word combined with other terms used in your sector.
Tips before you register
- List the services and the sectors you work in on the homepage.
- Publish case studies with clear results, and only with the client's permission.
- Set up professional e-mail on the domain for every team member.
- Keep the registration details consistent with your company documents.
- Enable auto-renewal and note the renewal date in the team calendar.
Frequently asked questions
Can a freelancer use .agency? Yes. The extension suits a team, but a single professional can use it when the name matches the work.
Can a property or travel business use .agency? Yes, if the name reflects the service. Make sure the homepage explains what clients can book or arrange.
Does the ending help a site rank in search? Not directly. Clear service pages and genuine client reviews matter more.
