Published: 17.10.2026
The .guru extension is a generic top-level zone, so it is not tied to any country. The word guru comes from Sanskrit, where it means a teacher or spiritual guide, and in everyday English it describes a person who is seen as an expert in a field. For that reason the zone suits sites about skills, advice and know-how. Use the availability form just below this text to see whether your name in .guru is still free.
Check if a .guru domain is available .guru Check
A short history
The .guru zone was introduced in the wave of new generic extensions added in the 2010s, when the domain namespace opened up to many more words and themes. Since then it has been taken up by consultants, trainers, hobby experts and creators who wanted a short address that states their subject. Like most newer generic zones, it is less familiar to the public than .com, so visitors may need a moment to understand the ending.
Who runs it
A generic zone such as .guru is run by a registry operator under a contract with ICANN, the organisation that coordinates the global domain name system. The operator sets its own policies, and accredited registrars sell names to customers and pass the orders to the registry. Because the operator can update its rules, the terms shown at the time of the order are the ones that apply, including any rules on acceptable use.
Rules in practice
- Open use: generic zones are usually open to any applicant, but the operator may limit certain kinds of content.
- Contact data: the holder's details must be accurate, and the registrar may ask you to confirm them.
- Length and characters: names use letters, digits and hyphens, and a single label can be up to 63 characters long.
- Renewal: a name must be renewed before it expires, so enable auto-renewal and keep the contact address active.
Who uses .guru
- Business consultants and advisers who sell their expertise to clients.
- Coaches, trainers and teachers who offer courses, workshops or one-to-one sessions.
- Bloggers and hobby experts who write detailed guides on a subject they know well.
- Craftspeople and technical specialists who want a memorable address for their portfolio.
Strengths
- The word is short and easy to spell, which helps when you share the address in person or on a card.
- The name states a purpose, so visitors can guess that the site is about expertise, advice or know-how.
- The zone is not tied to a country, so it can suit an audience in several places at once.
Things to keep in mind
- The word claims expertise, so the site should back it up with real experience, clear credentials and useful content.
- Some visitors may find a self-described guru label too bold, so the tone of the site matters as much as the name.
- Many short names with this ending may already be registered, so prepare a few alternatives.
- Visitors may still type .com out of habit, so consider whether you need both addresses.
Tips before you register
- Check the same name in .com and in the social accounts you plan to use.
- Write a short, honest description of your experience so that the name matches what the site delivers.
- Plan the basic pages, such as an about page, a contact page and a privacy notice, before launch.
- Set up SPF, DKIM and DMARC records before you send e-mail from the domain.
- Turn on auto-renewal and protect the registrar account with two-factor login.
Frequently asked questions
Can anyone register a .guru name? Generic zones are usually open, but the operator's terms apply, so read them before you order.
Does a .guru name help a site rank higher? No ending can promise a position in search results. Content, links and overall site quality matter far more than the ending.
Is .guru suitable for a company as well as a person? Yes, many small firms use it. A larger company may still prefer a name that reflects its brand rather than a claim of expertise.
